CFO Services
SKU Profitability & Contribution Margin Rebuild
The Challenge
A multi-channel brand with 800+ SKUs had no visibility into per-product profitability. Bestsellers were assumed profitable but actual contribution margins were unknown.
What We Did
Built a SKU-level P&L incorporating COGS, Amazon fees, shipping, ad spend, and returns. Identified loss-making SKUs and optimised the product mix.
Results
15%
Portfolio contribution margin improvement
120+
Loss-making SKUs identified
$90K/yr
Projected savings from SKU rationalisation
Tech Stack
XeroAmazonShopifyCustom SKU Model
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