CFO Services
Ads Efficiency Paired With Finance Reporting
The Challenge
A brand spending $50K+/month on Amazon PPC and Meta ads had no connection between ad spend and actual financial outcomes — TACoS was unmeasured and marketing operated in a silo.
What We Did
Connected ad spend data to the P&L, built TACoS and ROAS dashboards by channel, and established weekly reviews linking marketing decisions to financial impact.
Results
22%
TACoS improvement over 6 months
$15K/month
Ad spend reallocation from analysis
Weekly
Marketing-finance alignment meetings
Tech Stack
Amazon AdsMeta AdsXeroCustom Dashboard
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