Your E-commerce CFO & Accounting Partner
Protecting cash. Unlocking profit. Board-ready clarity across Amazon, Shopify, TikTok and more.
Illustrative data
Gross Margin
72%
Cash Runway
6 months
Ex-Big 4 Trained
Corporate rigour meets founder-first service
E-commerce Specialists
Amazon, Shopify, TikTok — we speak your language
Numbers You Can Trust
Zero-variance trial balance, every month
80% Less Manual Work
AI-powered automation eliminates bookkeeping admin
Three Services. One Goal: Financial Clarity.
Accounting & Bookkeeping
Multi-channel settlement reconciliation, FIFO inventory tracking, and management accounts in plain English. Your books stay current without you lifting a finger.
Learn moreGrowth CFO
Weekly KPI packs, 13-week cash forecast, and margin-by-channel analysis. Know which SKUs make money and where your cash is — every week.
Learn moreScale CFO
Investor-grade board packs, rolling forecasts, and exit preparation. Clean financials that get funding over the line — not rejected at first review.
Learn moreE-commerce Demands a Different CFO
Inventory. Cashflow. Working capital. Multi-channel settlements. Most accountants miss all of it.
The Problem
- You don’t know your real margins — fees, returns, ads, and COGS eat profit invisibly
- Cash is scattered across platforms — Amazon holdbacks, PayPal disputes, Shopify cycles
- Month-end takes weeks, not days — you’re making Q2 decisions on Q4 data
- Your accountant doesn’t understand settlements, clearing accounts, or marketplace VAT
- You can’t tell which SKUs actually make money after all costs
The Consequence
- Margin leakage of 5–15% goes undetected — that’s £50K–£150K on £1M revenue
- Cash crunches hit without warning — one bad stock order creates a £50K–£100K gap
- Funding applications fail because your books don’t demonstrate the business
- You spend 10–20 hours a month on financial admin instead of growing
Traditional Accountants vs Growth Ledger
Traditional Accountants
- Generic financials, no E-commerce insight
- Limited forecasting — annual, not weekly
- Reactive — problems found after the damage
Growth Ledger
- E-commerce specialists & strategic finance
- Advanced dashboards, KPI packs & cashflow forecasting
- Proven track record in multi-channel E-commerce
- Personalised CFO support — direct access, weekly cadence, decisions not just reporting
Smarter Finance Through Intelligent Workflows
We connect your sales channels, accounting software, and supplier data into one intelligent system — so nothing falls through the cracks.
Most e-commerce brands run finance reactively: downloading reports, manually entering invoices, chasing settlements. We eliminate that entirely. Our automated stack handles data ingestion, reconciliation, and reporting — while our AI layer analyses your numbers and tells you what to do about them.
From Chaos to Clarity in 4 Steps
Discover
We audit your numbers, systems, and pain points. No assumptions.
Audit & Structure
We restructure your P&L, connect your platforms, and build dashboards that give you real visibility.
Weekly CFO Pack
Every week: KPIs, cashflow position, margin analysis, and strategic recommendations — delivered, not built.
Ongoing Advisory
Your dedicated CFO partner. Monthly strategy calls, quarterly reviews, direct access whenever you need it.
Growth Ledger Team
E-commerce CFO & Strategic Finance Partner
With roots in Big 4 advisory and years of hands-on experience building and scaling E-commerce brands, we bring a rare blend of corporate rigour and operator instinct.
We've managed $100M+ in E-commerce revenue, executed 50+ M&A deals, and built financial systems for brands across Amazon, Shopify, TikTok, and DTC channels.
What Our Clients Say
Growth Ledger gave us margin visibility we'd never had. Within two weeks, we could see exactly which SKUs were profitable and which were draining cash. The weekly CFO pack is now our most important decision-making tool.
David L.
Founder, $8M Amazon Brand
Amazon FBAThe cashflow forecasting alone prevented two potential cash crunches. Having a finance partner who actually understands E-commerce inventory cycles is a game-changer.
Sarah M.
CEO, DTC Skincare Brand
Shopify DTCWhen we were preparing for our Series A, Growth Ledger built the board packs and financial models that got investors over the line in three weeks. Worth every penny.
James H.
Co-Founder, Multi-Channel Group
Multi-ChannelOur old accountant didn't understand marketplace fees or COGS complexity. Growth Ledger restructured our entire P&L and we discovered we were underpricing 40% of our range.
Priya K.
Founder, $3M TikTok Shop Brand
TikTok ShopManaging finances across five brands and three entities was chaos. Growth Ledger cleaned up our intercompany mess and now we have consolidated dashboards that actually make sense.
Tom R.
Operations Director, Amazon Aggregator
Amazon AggregatorFrequently Asked Questions
Our packages start from £600/month for Accounting & Bookkeeping, through to £2,000+/month for Scale CFO services. We price based on complexity — number of channels, SKU volume, and reporting needs. Book a free call for a tailored quote.
Most clients work with us on an ongoing monthly basis. There's no long-term lock-in — we earn your trust month by month. Onboarding typically takes 2–4 weeks.
We audit your current financial setup, connect your platforms (Xero, Shopify, Amazon, etc.), build your dashboards, and deliver your first management accounts within the first month.
Most clients see clarity within the first 2 weeks — a properly structured P&L, real margin visibility, and a cashflow forecast. Strategic insights deepen over the first 90 days.
We work with Xero and QuickBooks Online as core platforms, and integrate with Amazon Seller Central, Shopify, TikTok Shop, A2X, Inventory Planner, and more.
Yes. We support E-commerce brands operating in the UK, US, and internationally. Our systems and reporting adapt to local requirements.
Most accountants treat e-commerce like any other business. We’re built exclusively for it. We understand Amazon settlements, A2X journal mapping, FIFO inventory, marketplace VAT, and multi-channel reconciliation. You’ll never have to explain your business model to us.
We hear this constantly. Our SOP-driven process means quality is systematic, not dependent on one person. We demonstrate expertise before you commit — through our consultation, content, and tools. We prove our value in month one.
Ready to Transform Your Finance?
Book a free 30-minute consultation — we'll review your numbers and show you where your profit hides.